What are URL Redirects?
A URL redirect is a technique used to automatically send users and search engines from one URL to another. Redirects are essential for web management, allowing websites to move content, manage shortened URLs, and maintain SEO value when pages change.
Why Check Redirects?
- SEO: Improper redirects can harm search rankings
- Performance: Excessive redirects slow down page loading
- User Experience: Too many hops create bad UX
- Debugging: Identify broken redirect chains
- Link Management: Monitor shortened URLs and affiliate links
Types of Redirects
- 301 Permanent: Page permanently moved; search engines update rankings
- 302 Temporary: Temporary move; old page maintains search ranking
- 307/308: Like 302/301 but preserve request method
Best Practices
- Use 301 for permanent moves to preserve SEO
- Limit redirect chains to 1-2 hops maximum
- Avoid redirect loops (AโBโA)
- Update internal links instead of relying on redirects
- Monitor redirect performance regularly