UTM link generator

Easily add UTM valid parameters and generate a UTM trackable link.

Tool: UTM Generator
Type: Marketing Tool

UTM link generator

Create Your UTM Link
Your website URL
Referrer: where traffic comes from
Marketing medium or channel
Campaign name or ID
Content identifier (optional)
Search term or keyword (optional)
Key Features
  • Real-time link generation
  • Track campaign performance
  • Google Analytics compatible
  • One-click copy
  • No registration required
Generated UTM Link
Your link is updated in real-time as you fill the fields above

How to Use

1
Enter Base URL

Your website URL

2
Add UTM Params

Fill campaign details

3
View Link

Auto-generated link

4
Copy & Share

Use in campaigns

Understanding UTM Parameters

What are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags added to URLs that track campaign performance in Google Analytics. They help identify where your traffic comes from and which campaigns are most effective.

How They Work

UTM parameters are appended to your URL as query strings. When users click the link, Google Analytics reads these parameters and attributes the visit to your specified campaign, source, and medium.

Common Uses

Email marketing campaigns, social media posts, paid ads, affiliate links, and any external traffic source you want to track individually.

Pro Tip

Use consistent naming conventions for your UTM parameters to make analytics reporting easier and more meaningful.

Perfect For

Email Campaigns

Track opens and clicks from email marketing campaigns.

Social Media

Monitor performance of social media marketing posts.

Paid Ads

Attribute conversions to specific ad campaigns and platforms.

Affiliate Links

Track traffic and conversions from affiliate partners.

Why Choose Our Tool?

⚡
Instant Generation

Real-time link creation

📊
GA Compatible

Works with Google Analytics

✓
Easy to Use

Simple interface

📋
Easy Copy

One-click copying

📱
Mobile Friendly

Works everywhere

🆓
100% Free

No registration

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Complete Guide to UTM Link Tracking

Master UTM Parameters for Better Marketing Attribution

UTM parameters are essential tools for modern digital marketing. They provide the granular tracking capabilities needed to understand which campaigns drive the most valuable traffic to your website. Whether you're managing email campaigns, social media marketing, or paid advertising, UTM parameters help you measure ROI and optimize your marketing spend. Understanding how to properly implement and track UTM parameters is fundamental to data-driven marketing success.

The Five Essential UTM Parameters

  • utm_source (Required): Where the traffic originates (google, facebook, newsletter, etc.)
  • utm_medium (Required): The type of marketing channel (cpc, email, social, affiliate, etc.)
  • utm_campaign (Required): Specific campaign name or ID for tracking
  • utm_content (Optional): Specific content identifier (banner_ad, text_link, etc.)
  • utm_term (Optional): Keyword or search term for PPC campaigns

Best Practices for UTM Implementation

Establish consistent naming conventions across all campaigns. Use lowercase for consistency. Avoid special characters that might break URLs. Create a UTM naming document for your team. Test parameters before deploying to campaigns. Track all external traffic using UTM parameters. Use UTM parameters consistently for year-over-year analysis. Avoid excessive parameter usage—stick to what you need to track.

Analyzing UTM Data in Google Analytics

Google Analytics displays UTM data in the Acquisition reports under Campaign, Source, and Medium. Use segments to analyze performance of specific campaigns. Create custom reports to analyze multiple UTM dimensions together. Use Goal completions and conversion values to measure ROI. Set up filters to ensure consistent data capture. Use annotations to mark important campaign dates. Compare UTM data across different time periods to identify trends.

Common UTM Mistakes to Avoid

Inconsistent parameter values create fragmented analytics data. Using complex naming schemes that confuse team members. Not updating UTM parameters after campaign changes. Forgetting to add UTM parameters to all external links. Creating too many campaigns making analysis difficult. Using special characters that cause URL encoding issues. Not documenting UTM naming conventions for your team.

Pro Tip: Use this UTM generator to create consistent, properly formatted tracking links. Establish and document UTM naming conventions with your team to ensure accurate, meaningful analytics data.

Frequently Asked Questions

For proper Google Analytics tracking, utm_source, utm_medium, and utm_campaign are considered required. utm_content and utm_term are optional but recommended for more detailed tracking.
Use lowercase only, separate words with underscores or hyphens, be descriptive but concise, use consistent formats, avoid special characters, and document your conventions for team reference.
Spaces will be automatically URL-encoded as %20. While functional, it's better practice to use underscores or hyphens instead for cleaner, more readable URLs.
UTM data appears almost immediately in real-time reports, but typically takes 24-48 hours to fully process and appear in standard Google Analytics reports.
No, UTM parameters don't affect SEO. Google Analytics filters them out, and they're only used for tracking. However, it's good practice to use UTM parameters only for campaign links, not permanent links on your site.
Yes, many URL shorteners like Bitly preserve UTM parameters. Generate your UTM link first, then shorten it. This ensures tracking works correctly while keeping URLs short for sharing.
Yes! Our UTM Link Generator is completely free with unlimited link generation and no registration required. Use it as many times as you need.
Unlimited! There's no limit to how many UTM links you can generate. Create as many as you need for all your marketing campaigns.

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